Thiruvananthapuram | Keralam will launch a comprehensive road safety mission on Sunday, with the target of curbing road accidents, fatalities and injuries by 2030.
Chief Minister V D Satheesan will inaugurate the state-level launch of the 'Jeeva-Suyatra' mission at Ernakulam Town Hall Transport Minister C P John will preside over the function, while state Home Minister Ramesh Chennithala will attend as the chief guest and release the mission's teaser.
Actor Mammootty, the brand ambassador of the initiative, will unveil its logo, an official statement said.
The mission has been conceived as a comprehensive life-saving initiative in line with the global goal of reducing road accident deaths and injuries by 50 per cent by 2030.
It will work towards five key objectives -- safer roads, safer road-user behaviour, effective post-accident emergency response, safe speeds and safer vehicles.
The proposed interventions include road safety awareness campaigns in schools and colleges, advanced engineering measures to rectify accident-prone locations and the use of modern technology for enforcing traffic regulations.
The government also plans to ensure the active participation of Kudumbashree, local self-government institutions, students and the public in implementing the mission, the statement added.
