About the Program
Keltron’s Professional Diploma in GenAI-Enhanced New Media and Web Solutions (GAINEWS) is a pioneering program designed to equip you with the skills required to excel in the ever-evolving landscape of digital marketing and new media. This comprehensive course provides in-depth training on advanced AI technologies, including Generative AI Engine Optimization (GEO), modern SEO and SMO strategies, AI-driven blog architecture, and digital accessibility.
With a curriculum that integrates cutting-edge AI techniques and practical applications, GAINEWS prepares you to lead in areas such as online PR, reputation management, and branding. You will also gain expertise in community strategy, psychometric marketing, and web auditing, making you a highly sought-after professional in the global digital marketing arena.
USP and Advantages of GAINEWS Over Conventional Digital Marketing and SEO
The GAINEWS program offers several key advantages over traditional digital marketing and SEO practices. While conventional methods focus primarily on existing search algorithms and predefined strategies, GAINEWS integrates the latest in AI technology to provide a more dynamic and adaptive approach to digital marketing. The inclusion of Generative AI Engine Optimization (GEO) allows for real-time content generation and optimization, ensuring that your strategies remain relevant as search engines evolve. Additionally, the program emphasizes digital accessibility, web usability engineering, and AI-driven community strategy, equipping you with the tools to create inclusive, user-centered online experiences.
Generative AI Engine Optimization (GEO) is the latest advancement in AI-driven digital marketing. Unlike traditional SEO, which focuses on optimizing content for search engines based on existing algorithms, GEO leverages the power of generative AI to create content that aligns with emerging search trends and user behavior in real-time. This approach not only enhances search visibility but also ensures that content remains relevant and engaging in an ever-changing digital landscape. By mastering GEO, you will be at the forefront of a new wave of digital marketing innovation, capable of crafting strategies that resonate with both search engines and users alike.
Furthermore, the program's focus on AI-enhanced blog architecture and psychometric marketing enables you to develop highly personalized content that resonates with target audiences on a deeper level. The comprehensive training on web auditing and compliance ensures that your digital properties not only perform well but also adhere to global standards and best practices, giving you a competitive edge in the industry.
Modules
. Web Content Creation , Digital Accessibility and Web Usability Engineering (WAWUE)
. AI-Driven Advanced Web Optimization and Content Strategy (AAWOCS)
. Advanced AI-Enhanced Blog Architecture, Design, and Monetization (AIDAM)
. AI-Driven Psychometrics and Community Strategy Masterclass (AIPCS)
. Web Journalism A Revolution in Storytelling (WJRS)
. Immersive Storytelling and AI-Powered Performance Marketing (ISAPM)
. Advanced Web Auditing and Compliance (AWAC)
Each module in the GAINEWS program is carefully crafted to provide in-depth knowledge and practical skills in specific areas of digital media and web solutions. From leveraging AI for content creation and optimization to mastering the latest techniques in web auditing and compliance, these modules ensure you stay at the forefront of digital marketing innovation. The integration of AI-driven strategies across various domains equips you with the tools needed to excel in today’s competitive digital landscape.
Program Duration and Fee
§ Duration: 75 days (approximately 300 hours)
§ Fee: ₹36,000 + 18 % GST
Eligibility
§ 3-year Diploma/ Degree in any discipline
Scope of the GAINEWS Program
The field of New Media marketing is undergoing unprecedented growth, driven by significant internet penetration, particularly in rural India, where over 820 million active users are now online. This expansion has fueled a sharp increase in demand for digital marketing professionals, with India expected to create over 2 lakh jobs in this sector by the end of 2024. In parallel, global digital ad spend is projected to reach $526 billion, highlighting the critical need for skilled professionals who can harness AI and new media technologies.
Keltron’s GAINEWS program is meticulously designed to meet these growing demands. The program offers a robust curriculum that equips students with the latest tools and techniques in digital marketing, online PR, reputation management, and branding. Graduates will be well-prepared to navigate and leverage evolving tactics in online campaigns, ensuring a dynamic and successful career in the global digital marketing landscape.
Program Take-Away
Upon completing the GAINEWS program, participants will:
§ Master the latest in Generative AI Engine Optimization (GEO), SEO, SMO, and AI-enhanced digital marketing strategies.
§ Develop expertise in advanced blog architecture, content creation, and community management.
§ Gain in-depth knowledge of psychometric marketing, web auditing, and digital accessibility.
§ Acquire technical skills in web journalism, including the latest practices in online reporting and content syndication.
§ Be fully prepared to lead innovative digital marketing campaigns across various platforms.
Graduates of the GAINEWS program can expect to find opportunities in roles such as:
§ Digital Marketing Manager
§ GEO/ SEO/ SMO Specialist
§ Content Strategist
§ AI Marketing Analyst
§ Online PR Manager
§ Web Auditor
§ Community Growth Manager
§ Reputation Management Specialist
§ Technical Web Journalist
Market Trends
The digital marketing industry is rapidly evolving, with AI and machine learning playing pivotal roles. Market trends indicate a shift towards personalized and data-driven marketing strategies, with a growing emphasis on generative AI and its applications in content creation and optimization. The GAINEWS program is designed to stay ahead of these trends, providing students with the knowledge and skills needed to excel in the future of digital marketing.
Market Study
The field of New Media marketing is rapidly expanding, presenting numerous opportunities in Online PR, Reputation Management, and Branding. The latest market analysis highlights significant growth in these areas, driven by the increasing reliance on the internet and social media platforms for business activities.
Recent data indicates that about 1.5 lakh new jobs were anticipated in the New Media marketing sector within a year. However, current projections reveal an even more promising outlook. The digital marketing space in India is expected to create over 2 lakh jobs in the coming year, reflecting a substantial increase in demand for skilled professionals. This growth is fueled by the rise in digital ad spend, projected to reach $526 billion globally by the end of 2024, with India emerging as a digital outsourcing hub for various services including online advertising, social media, online PR, and web journalism
According to the Internet and Mobile Association of India (IAMAI) and Kantar's report, the growing internet penetration in India has surpassed a new milestone of 820 million active users in 2023. Rural India drives this growth, accounting for over 53% of the total user base. The significant internet penetration and usage of digital platforms indicate a thriving digital marketing ecosystem, which will continue to expand as more businesses adopt digital marketing strategies
This burgeoning job market underscores the importance of advanced training programs in New Media Marketing & Data Analytics, equipping students with the skills to navigate and leverage new online campaign tactics effectively. The continuous evolution of digital marketing strategies ensures a vibrant and dynamic career path for aspiring professionals in this field. The GAINEWS program by Keltron is designed to meet these market needs, providing comprehensive training in modern SEO, SMO, AI-driven blog architecture, and digital accessibility, preparing students to excel in the dynamic landscape of digital marketing and new media.
Placement Assistance
Keltron Knowledge Services Group (KSG) offers comprehensive placement assistance to all graduates of the GAINEWS program. While placement assistance is not an assurance of a job offer, KSG, through its associated agencies, is dedicated to helping students secure employment opportunities. Our placement team provides guidance in resume building, interview preparation, and connecting students with potential employers, thereby facilitating a smooth transition from education to the professional world.
Contact Details
For more information, please reach out via WhatsApp or call:
· +91 85903 68988
· +91 99956 68444
Locations:
Training available at Thiruvananthapuram, Kottayam, Ernakulam, Trissur, Palakkad, Kozhikode, Malappuram ( Kuttippuram)
