HDFC Life Launches ‘Life Ki Script’ Campaign to Inspire Indians to Secure their Future
Mumbai | HDFC Life, one of India’s leading life insurance companies, has rolled out ‘Life Ki Script’, a digital-first campaign featuring actor Cyrus Broacha. This campaign aims to emphasise the importance of being financially prepared to deal with life's unexpected plot twists.
The campaign follows from the key insight that Indians are not financially well-prepared to handle life’s uncertainties and there’s a significant gap of 26 points* in terms of their actual readiness v/s how ready they think they are, largely due to lack of action towards financial planning.
The campaign showcases three films, promoting life insurance product categories viz. Term, Savings and Retirement, and how they enable individuals plan for various long-term goals based on their life stage and financial needs. The campaign films creatively use relatable and humorous narratives to drive home the point. The campaign is being promoted on various digital & social media platforms for 5 weeks, with select impact properties and innovative elements.
Pritika Shah – Head of Marketing, HDFC Life said “Just like a well-written film script gives characters the strength to face any plot twist; a solid financial plan enables you to face the uncertainties of life. With ‘Life Ki Script,’ we have created fun, cinematic ads to encourage individuals to take charge of their financial journey with life insurance products depending on their life stage and financial needs. Whether you are saving for the future, protecting your family’s financial future, or just planning for a comfortable retirement, HDFC Life has solutions to keep you ready for whatever comes next.”
HDFC Life has always maintained an awareness-led approach to connect with the audiences. In addition to the ‘Life ki Script’ campaign, the Company has recently launched insurance awareness series for Term and Retirement product categories. ‘Term FAQ series’ with actor Anup Soni and ‘Retirement FAQ series’ with actor Shishir Sharma are two such initiatives aimed at creating greater understanding about the product categories.
*Source: Ready for Life Index (RLI) study, 2025 by HDFC Life
About HDFC Life
Established in 2000, HDFC Life is a leading, listed, long-term life insurance solutions provider in India, offering a range of individual and group insurance solutions that meet various customer needs such as Protection, Pension, Savings, Investment, Annuity and Health. The Company has over 70 products (individual and group products) including optional riders in its portfolio, catering to a diverse range of customer needs. HDFC Life continues to benefit from its increased presence across the country, having a wide reach with branches and additional distribution touch points through several new tie-ups and partnerships. The count of distribution partnerships is over 500, comprising banks, NBFCs, MFIs, SFBs, brokers, new ecosystem partners amongst others. The Company has a strong base of financial consultants. For more information, please visit www.hdfclife.com. You may also connect with us on Facebook, Twitter, YouTube and LinkedIn.
