Thiruvananthapuram | A lively dance video featuring Kerala's CEO Rathan U Kelkar has gone viral on social media.

In a novel initiative aimed at motivating young voters to turn out for the April 9 Assembly elections, Chief Election Commissioner Gyanesh Kumar had launched the video song at Kochi earlier.

The 1.33-minute video shows Chief Electoral Officer (CEO) Kelkar dancing on the seashore with top officials involved in the conduct of elections, including District Collector of Thiruvananthapuram Anu Kumari, and Assistant Collector Dr Sivasakthivel.

Sarin SS, Under Secretary, Election Department; Booth Level Officers, Sathyabhama, Anagha Sajikumar, Manasa R B, Devika Anil, Deepa L, Aneesh M S, Abhijith, and Ashwin joined the beach-side dance, enlivened by rhythmic orchestra, a statement from the Election Commission said.

The lyrics in the video song go like "This is your vote and our state needs your vote... one goal can change the game, and one vote can alter the fate".

To encourage young voters, the Election Commission has introduced several initiatives, including providing 'halwa' to first-time voters in Kerala.

Uber will offer free rides to polling stations within a two-kilometre radius in Ernakulam and Thiruvananthapuram.

State-run SupplyCo is also considering providing rice flour at Re 1 on April 10 and 11, following the election, sources added