VK Sanju

Long a hidden gem for tourists, Madhya Pradesh is now poised to step into the global spotlight. The State is unveiling its rich heritage, vibrant culture and natural wonders like never before. At the heart of this transformation lies technology and digital storytelling. In partnership with leading digital platforms, Madhya Pradesh Tourism is crafting innovative strategies to captivate and inspire a new wave of travellers.

Travellers around the world now explore possibilities through their mobile screens. Building on this shift, the Madhya Pradesh Tourism Board is leveraging digital media to present the State’s unparalleled attractions to a global audience. The vision is bold: to unite Madhya Pradesh’s rich tapestry of  verdant forests, ancient temples, historic monuments and exhilarating adventure zones on a single, seamless digital platform.

Online platforms offer the perfect window to explore Kanha’s wildlife sanctuaries, Ujjain’s spiritual centres and Khajuraho’s architectural marvels. Rakesh Kumar Rana, head of the Hotel Division at Yatra.com, emphasized the power of a strong digital presence in bringing these experiences to travellers worldwide. Through collaborations with leading digital travel platforms, travellers can effortlessly discover and book experiences that weave together heritage, culture, and adventure - all in one seamless place.

Madhya Pradesh Tourism is harnessing the power of digital media through its collaboration with the renowned travel, food and lifestyle platform Curly Tales. This partnership aims to highlight the State’s rich cultural heritage and distinctive local experiences to a global audience via influencers and content creators. By leveraging these digital channels, the State rightly hopes to modernize its image and position itself as a premier travel destination.