Thiruvananthapuram | Super Maka, a disruptive brand under the Maka Di Craft Beer portfolio of Latambarcem Brewers, has established itself as one of the most exciting beverage brands in Kerala in less than a year since its debut. Positioned as a premium sparkling wine, the brand has quickly built a strong following by offering a high-quality, differentiated drinking experience.

The brand has achieved significant market traction, recording sales of over 3 lakh bottles in Kerala during the last quarter alone. This surge is attributed to strong demand from young adults seeking modern and premium beverage options. Ishan Varshnei, CEO of Latambarcem Brewers, noted that the brand’s success is driven by its unique taste, distinctive packaging, and a story that resonates with consumers.

Innovation and Quality

Unlike many high-strength beverages that utilize Extra Neutral Alcohol (ENA), Super Maka is crafted through a 100% natural fermentation process using wine yeast and advanced technologies. This process results in a 15% ABV product with a cleaner and more refined taste profile. Despite its premium positioning, the brand remains focused on maintaining an affordable price point.

Future Expansion

Looking toward the future, Latambarcem Brewers is planning an aggressive expansion phase. Key objectives include:

• Sales Growth: Aiming for a 3x increase in sales within Kerala over the next six months.

• Product Innovation: Introducing new variants and flavor innovations to meet evolving consumer preferences.

• Packaging: Launching new and more attractive packaging formats suitable for various social occasions.

About Latambarcem Brewers

Founded in 2017 by Aditya Ishan Varshnei and Anish Varshnei, Goa-based Latambarcem Brewers is India’s premier bespoke craft beverage company. The company operates a state-of-the-art brewery and manages three flagship brands: Borécha, Maka di, and Super Maka. By blending Goan heritage with world-class technology, the firm continues to redefine the craft beverage landscape in India.