Mumbai | L'Oreal Paris made history with a Guinness World Record for the ‘Most People Untying Their Hair Simultaneously’ as over 500 women participated in a groundbreaking event in Mumbai. The initiative, part of the Free Your Hair campaign, aimed to empower women to prioritize hair care and embrace confidence.

The record-breaking moment also marked the launch of the new L'Oreal Paris Hyaluron Pure Shampoo and Conditioner range, designed to address oily scalps and dry ends. Formulated with Salicylic Acid and Hyaluronic Acid, the range deeply cleanses the scalp while providing 72 hours of hydration.

"This milestone reinforces our commitment to hair health and self-expression. Hyaluron Pure is redefining hydration and scalp care for women everywhere," said Dario Zizzi, General Manager, L'Oreal Paris India.

By achieving this record, L'Oreal Paris continues to push boundaries in beauty innovation, reaffirming its leadership in modern hair care solutions.