Mumbai: Bikaji Foods International Limited has unveiled its first major consumer campaign, "Bikaji Khao London Jao" (BKLJ), offering a wide range of exciting prizes for its customers. The nationwide initiative promises an assured gift with every purchase, ranging from cashback and discount vouchers to grand prizes such as Samsung TVs, TVS Jupiter scooters, and an all-expenses-paid trip to London.

With this campaign, Bikaji aims to strengthen its connection with customers by delivering both value and excitement. Manoj Verma, COO of Bikaji, emphasized the company's dedication to enhancing consumer experience, stating, "This initiative is about rewarding our loyal customers while welcoming new ones to experience Bikaji's diverse snack offerings."

The campaign, supported by a 360-degree marketing strategy, spans television, print, digital, and in-store promotions. Consumers can participate by purchasing specially marked products and redeeming their rewards through a virtual spin wheel. Neha Rao, Vice President of Marketing, highlighted the uniqueness of the offer, noting that every purchase guarantees a gift, ensuring no customer walks away empty-handed.