itel has launched its latest feature phone, the Ace 3 Heera, priced at ₹949, becoming the first feature phone brand in India to introduce Type-C charging across its entire feature phone portfolio. The move enables users to charge both smartphones and feature phones using a single cable, offering greater convenience while reducing charger clutter.

The Ace 3 Heera is available in Blue, Purple, and Black at retail stores across the country and comes with a one-year counter replacement warranty against manufacturing defects.

Commenting on the launch, Arijeet Talapatra, CEO of itel India, said the company continues to focus on making technology more accessible and convenient for millions of consumers. He noted that introducing universal Type-C charging across the feature phone range is another step towards simplifying everyday life while delivering reliable and affordable technology to users across Bharat.

The Ace 3 Heera is powered by a 1000mAh battery with AI Battery Optimization and Super Battery Mode. Other features include Bluetooth connectivity, Auto Call Recording, Wireless FM Radio with recording, expandable storage up to 32GB, King Talker voice assistant, and support for storing up to 200 contacts.